About us

About us

Ever imagine how a little thing, like growing goodness, could make a big difference? We did.

Over 80 years ago, Vitasoy pioneered plant-based milk. We believed then—and still do—that wholesome produce from beans, nuts, seeds, leaves, and fruit would offer simple, natural nutrition.

We’ve always imagined a world where growing foods would leave the planet healthier and happier. We’ll never stop dreaming, innovating and striving —because it’s the little things, like the beverage you choose, that bring out goodness.

So together, let’s keep planting goodness every day.

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Our purpose

We are here to craft tasty, nutritious plant-based products that care for both your well-being and the world we live in.
About us

Our brand icon is our symbol of nature’s abundance and generosity. A symbol of growth driving upwards and outwards.

The Plant represents our many ingredients and can also be seen as milk splashing upwards on our product range. The circle represents our connection to the planet and our belief that we must work in harmony with it – the sustainable cycle of sowing and gathering nature’s harvest – a circle of life.

It is also an iconic badge, that represents our commitment to make a difference to both people and the planet.