Our packaging serves as the storage, transportation and delivery system for our products. We place a high degree of care on the hygiene, safety, strength and durability of any packaging materials we use. This involves primary packaging, which is in direct contact with the product, and secondary packaging for transportation and delivery convenience.
We recognise that the waste generated when consumers discard our product packaging has a big impact on the environment and have worked to adopt more efficient and less wasteful alternatives. We also have a dedicated team working on more environmentally-friendly alternatives. On the other hand, we know that through collaboration and coordination, the beverage industry and government as well as other stakeholders including consumers, suppliers, retailers, waste collectors and recyclers can do more to reduce this impact.
Guiding our decisions relating to packaging is our Responsible Packaging Policy. This policy aligns with our commitment to reducing the environmental impacts of our packaging while safeguarding the quality and safety of our products through four focus areas: material choice and usage, packaging weight optimisation, operations considerations, and innovation.